Sports Direct opens new store at Intermark Mall

The new two-storey store is the sports retailer's 11th Malaysian outlet

By Andrea Tim | Published: 12 Feb 2015

Sports Direct store
Photo: Sports Direct

Sports Direct is expanding its reach in the activewear market in Malaysia, having just opened its new flagship store at Intermark Mall, Kuala Lumpur. This is the eleventh store in Malaysia, with nine more scheduled to open this year, adding to the existing ones in Subang, Mont Kiara, Putrajaya, Bandar Utama, Bukit Tinggi, Ipoh, Melaka, Johor Bahru and Penang.

"The main reason we brought in Sports Direct to Malaysia was because of its proven business model as a multi-brand, multi-sport concept offering consumers unparalleled value and variety," said Sports Direct managing director Paul Gibbons.

The two-storey, 13,000 square-feet anchor store carries popular sportswear brands Nike, Adidas, Puma, Under Armour, Karrimor and Yonex under one roof, at mega value prices. Products range from shoes, apparel and swimwear to sports-specific gear like badminton rackets and hiking equipment.

Related: New store: Lorna Jane brings colourful activewear to Malaysia

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